YE, FORMERLY KNOWN AS KANYE WEST, INTENDED TO RELEASE HIS 12TH STUDIO ALBUM, "VULTURES 2" AND SUBSEQUENT PROJECTS ON A NEW PLATFORM WE CREATED CALLED 'YZYAPP' IN 2024.

THIS DECISION AIMED TO CIRCUMVENT STREAMING SERVICES' SUBSTANTIAL PROFIT CUTS AND PREVENT THEM FROM CENSORING HIS WORK.

I WORKED AS LEAD MARKETING ON THIS PROJECT AND HAVE CONTRIBUTED A GREAT DEAL TO THE CREATIVE DIRECTION OF THE APP.

LEAD BY A TEAM OF DEVELOPERS/FANS IN AN ATTEMPT TO CREATE A COMMUNITY RAN PROJECT.